A poor run at box office for Tamil cinema
Though the year began well for Tamil cinema with Rajinikanth’s Pettai and Ajith’s Viswasam striking gold at the box office, the last five months have seen only Raghavendra Lawrence’s Kanchana 3, Arun Vijay’s Thadam and R.J. Balaji’s LKG raking in cash. In the last few weeks, however, three movies – Santhanam’s A1, Ajith Kumar’s Nerkonda Parvai and Jayam Ravi’s Comali – have come to the industry’s rescue. While there has been some respite, the question is whether it will be enough to resurrect the sagging fortunes of the industry? Leading distributor and financier Tiruppur Subramaniam said the film industry must desperately improve its rate of success, which is in the 3-5% range.
Producer G. Dhananjeyan said that good films shouldn’t be dumped at the box office. “When three good films release on the same weekend, the audience is not going to watch all in one week. We need good movies to be spaced out over 52 weekends,” he said, “A film needs only two weeks to make money.”
“Over September and October, we have a film each from Suriya, Karthi, Sivakarthikeyan and Vijay lined up. We can hope for good times,” he said.